Trusted ecommerce payment gateway solution

The ecommerce industry growth in Australia

The transactional dimension is what turns websites into ecommerce stores that comprise shopping basket, delivery, payment, and financing functionalities.

The ecommerce industry in Australia has experienced significant growth and transformation in recent years. With a well-developed digital infrastructure and a tech-savvy population, online shopping has become increasingly popular. Since the COVID-19 pandemic the shift towards ecommerce has accelerated, as consumers were in need of convenient and safe shopping alternatives.

Key trends in the Australian ecommerce industry include the dominance of major players like Amazon, eBay, and local giants such as Woolworths and Coles, who offer diverse product ranges and efficient delivery services. And niche online marketplaces and boutique ecommerce stores have thrived, catering to specialised consumer preferences.

Mobile commerce has also seen substantial growth, with smartphones being a primary tool for online shopping. Payment methods have evolved to include digital wallets such as Apple Pay, buy now pay later services, and contactless options, enhancing the convenience of online transactions.

The Australian ecommerce industry is a dynamic and rapidly expanding sector, driven by changing consumer behaviours and technological advancements. It presents opportunities for businesses to reach a wide audience and adapt to ever changing market trends while also overcoming challenges that require unique solutions for continued success.

What is an ecommerce payment gateway?

If you're looking for a payment solution for your ecommerce store, a payment gateway is the start of your journey. SecurePay’s payment gateway executes a very vital part of online transactions. A payment gateway is an interface between your ecommerce website and the bank of your online shoppers.

It plays a pivotal role in securely processing payments and facilitating the transfer of funds from your customers to your business in the ecommerce ecosystem. Key features of payment gateways include fraud prevention tools, compatibility with various payment methods, including credit or debit cards, and integration with ecommerce platforms.

How ecommerce payment gateway processing works

An ecommerce payment gateway exchanges information between your ecommerce store and the bank. The payment gateway works as a neutral third party between you and your customers.

The ecommerce online payment system encrypts all personal information and payment details to allow it to be exchanged between seller and buyer without being visible to others. It’s a secure bridge ensuring the smooth and safe processing of payments in the online retail environment.

How to choose an ecommerce payment gateway provider?

Often payment gateways can be offered by banks to their customers or by specialised ecommerce service providers.

Selecting the right payment gateway provider is essential for your online business. Start by understanding your specific needs, including target audience, accepted payment methods, and budget. Ensure the payment gateway is compliant for data security and integrates easily with your ecommerce platform.

The volume of online payments through your ecommerce store should be an important factor in your decision. If you're starting up, you might want to avoid monthly fees and high setup costs. If you have a high volume, the transaction costs will make up the biggest part of your payment fees. Consider transaction fees and pricing structures, comparing them based on your transaction volume.

Also review the user experience and look for a seamless and customisable checkout experience. If possible, test the payment gateway in a sandbox environment to verify functionality and integration with your ecommerce platform. By taking these factors into account, you can make an informed choice that sets your business up for success.

Manage a thriving ecommerce business with SecurePay

SecurePay provides a range of different payment gateway solutions that can help make online payments more secure. Your customers have the choice of paying with a range of credit cards, including Visa, MasterCard, American Express, Diners Club International and JCB and digital wallets including Apple Pay and PayPal.

SecurePay ecommerce payment gateway - a complete solution

SecurePay allows you to securely accept payments through your website and gives your customers more payment choices. It is a fast, simple, and cost-effective ecommerce solution, and consists of two elements:

• an internet merchant account that manages the authorisation and transfer of funds between your customer's account and your bank account

• an ecommerce payment gateway to ensure that financial data is transmitted securely from your ecommerce store to your internet merchant account and the card providers

A product of Australia Post – SecurePay is there to help you start accepting credit card payments online. SecurePay is there to answer all your questions about online payment solutions, including questions regarding hosted and non-hosted payment gateways.